As a rule of thumb, the more things you add to the home page, the more it dilutes everything on it. They need to be clear with specifics on how much effort this all takes + move the integrations a bit higher up the page. Many folks were concerned about the ease of implementing and integrating Survicate with their existing tools and processes. AND they need to move it way higher in the information hierarchy.ģ. They need to do a better job explaining the source of this number. However, big claims are met with big skepticism. Those claims intrigue the target customer - so job well done there. Way down the page, they do make some unique claims (e.g. If you fit into a known mature category, you have to lead with differentiated claims.Ģ. "It is unclear how Survicate differs from or is superior to other products".
People were strongly wondering about this. They're in a competitive category, yet do not make explicit what their differentiation is. You can use this as a role model website for clarity - there are no doubts about what they do. This episode: Survicate (volunteered by Basia Derkowska-Podhajska), a user journey survey software - as they call themselves. A show where I conduct real message testing on websites and share the findings.
0 kommentar(er)
